Monthly Archives: April 2016

Social Media Law: Keep Office Dirt Offline (Or Risk A Lawsuit)!

HR employment social media
It’s rarely a good idea to post about HR issues on social media.

A few weeks back, Yelp! (“Yelp”) had an online spat with an ex-employee. The incident got messy — and history will probably remember it as a Yelp social media faux pas. But right now, the incident serves as a reminder to startups and businesses:

Be careful what you post online about internal events — both financial- and HR-related.

Keep HR Matters OFF Social Media

In recent months, Yelp employees have clocked the company with a few PR blows. Some punches backfired on the would-be whistleblowers, but recently, Yelp may have miscalculated its response to a disgruntled ex-employee over social media.

The Incident: Employee Trashes Yelp After Being Let Go

A single mother — recently hired then fired from Yelp — took to Medium.com and vented her frustrations. According to the former Yelper, her pink slip was payback for requesting unpaid leave to be with her ICU-suffering, brain-injured partner who was hanging on to life by a thread after a serious accident.

Yelp, however, had a different story. According to them:

“Yelp employs thousands of people and provides new job opportunities to hundreds each year. We provide extensive training and significant benefits to our employees, as well as guidance for those with performance issues.

“Unfortunately, we had to part ways with [Name Redacted] due to repeated absences (10 of her 59 workdays with Yelp) despite many exceptions to accommodate her needs. We provided multiple, documented warnings and ongoing performance counseling specifically related to reliability and attendance issues. Sadly, this role was not a good fit. We wish her the best.”

How do we know this is Yelp’s official version? Like many millions, we read it on the company’s Twitter feed.

Did Yelp Mess Up By Airing HR Issues On Social Media?

Since the former Yelp employee submitted a digital mountaintop to tell the world about her termination, Yelp probably has very little to worry about, legally speaking. Some pundits hypothesize that Yelp may have violated California’s privacy law, but it’s a stretch.

The consensus? Yelp may have leapt over a decorum boundary, but probably not a legal one.

Are You Staying Within Social Media Marketing Bounds?

As of now, this dustup seems to have dissipated (though the employee has since challenged the accuracy of Yelp’s statement — so a potential defamation lawsuit may be on the horizon). But for now, this incident should serve as a warning.

A warning for what, you ask?

A warning to keep HR discussions off social media.

It’s just not wise. No matter how unjustified the accusations, businesses should strive to take the high road — for reasons both PR-related and practical. Not only is employment law complicated, and airing dirty laundry could get you into trouble in some instances, but in situations like this Yelp incident, the optics veer towards a Goliath trying to beat up a beleaguered, but righteous, David.

Make Sure You’re In the Social Media Marketing Clear

Are you absolutely, positively, 100% sure your online marketing efforts are above the regulatory board? Do you properly hashtag your promotional tweets and ‘grams? Do your affiliates (because believe it or not, you may be responsible for their actions, too)?

Our team has helped hundreds of entrepreneurs, startups and established businesses reach their sales goals by ensuring they could push the limits without crossing the legal line. Let’s chat about your social media marketing campaign; we may be able to help protect assets and boost profits.

Article Sources

Townsend, Tess. “Yelp’s Tweet About Fired Employee Could Spell Legal Trouble.” Inc.com. Web. 18 Apr. 2016. <http://www.inc.com/tess-townsend/yelp-tweet-raises-concerns-privacy-defamation.html>.

“An Open Letter To My CEO.” Medium. 2016. Web. 18 Apr. 2016. <https://medium.com/@taliajane/an-open-letter-to-my-ceo-fb73df021e7a#.1tmd3gsdr>.

Bariso, Justin. “Another Disgruntled Yelp Employee Took to Medium to Complain. And Then This Happened.” Inc.com. 3 Mar. 2016. Web. 18 Apr. 2016. <http://www.inc.com/justin-bariso/another-open-letter-to-yelp-reveals-the-companys-biggest-problem.html>.

Townsend, Tess. “Yelp’s Tweet About Fired Employee Could Spell Legal Trouble.” Inc.com. 2 Mar. 2016. Web. 18 Apr. 2016. <http://www.inc.com/tess-townsend/yelp-tweet-raises-concerns-privacy-defamation.html>.

Pay By Selfie Arms Race: Amazon.com Pulls Ahead?

Amazon Filed For A Coveted Patent; What Does It Mean For Consumers & Sellers?

Amazon pay by selfie patent
Amazon filed paperwork for a sought after patent.

What’s the next big e-commerce thing? Pay by selfie — and Amazon recently filed a patent application for the process.

Analysts speculate that the company will pair the facial recognition system with a payment authentication method it also owns.

By simplifying the checkout process — this new technology could invigorate consumerism…a super boon for sellers and marketers.

What Other Players Are In The Patent Race?

pay be selfie alibaba
Alibaba is one of the companies in search of a selfie payment solution.

Amazon isn’t the only horseman in the pay-by-selfie hunt. MasterCard’s lab has been hatching a picture payment solution, as has China-based, online power-player, Alibaba.

Though paying by selfie technology has yet to land on U.S. shores, selfie-login is here. Last year, the USAA — a financial services group that works with U.S. Military families — implemented login selfies.

Is Pay-By-Selfie Safe? The Way Of The Future?

Is pay by selfie safe?
The selfie payment process is expected to be very safe.

Pay-by-selfie proponents argue that facial recognition transactions are safer than password systems.

You may assume it’d be easy to trick the program with a picture or video. But engineers solved the problem by incorporating a prompt — smile, tilt your head left, blink twice — to verify personhood.

Now, of course, somebody — (probably several somebodies) — somewhere will figure out a way to game the system. That’s just par for the technology course.

Prediction: Pay-by-selfie won’t be any less safe than using a credit card and pin.

An Internet Law Attorney for Today’s Entrepreneurs

Private label e-commerce lawyer
Get in touch with any of your private label business or e-commerce legal questions today!

The e-commerce market is exploding. Savvy entrepreneurs realize there’s money to be made in private label selling and marketing. But to effectively tap the industry’s well, you must be operating smartly — and operating smartly means making sure you’re standing on firm legal ground.

Our team will do a comprehensive audit of your operation. We’ll make sure you’re not inadvertently breaking any laws or flouting regulatory guidelines.

And during the process, we can sometimes suggest small structure and workflow tweaks that would allow for greater profit potential and asset protection.

Our team is here to help folks who are:

  1. Being targeted by hijackers and / or counterfeiters;
  2. Suffering through an account suspension;
  3. Looking to trademark, patent or copyright products or marketing materials;
  4. In need of private label lawyer to draft, negotiate and enforce MAP agreements;
  5. Considering action against defamatory reviews;
  6. Having an e-commerce challenge that needs professional solving.

We’ve been in the Internet law space for a long time. In fact, we’re probably one of the first firms to concentrate on legalities associated with the digital supply chain — online entrepreneurs & product marketers, Web designers & developers, in addition to cloud-based tech startups.

Head here to read what clients have to say. Then hop here to read more about our firm. Or, better yet, just pick up the phone, give us a ring. We’ll chat about your situation and hopefully start working on some solutions.

Article Sources

Rey, Justin Del. “Amazon Wants the Patent for Pay-By-Selfie.” Recode. 14 Mar. 2016. Web. 18 Apr. 2016. <http://recode.net/2016/03/14/amazon-wants-the-patent-for-pay-by-selfie/>.

Rao, Leena. “Amazon Is Trying to Patent Paying With a Selfie.” Fortune Amazon Is Trying to Patent Paying With a Selfie Comments. 2016. Web. 18 Apr. 2016. <http://fortune.com/2016/03/14/amazon-patent-selfie/>.