Sep
09

The Week In FTC Marketing Law News – Unsubstantiated Claims & Video Games

September 9, 2014 at 6:47 am

FTC Regulations
The Weight Loss Marketing Video Game The FTC Made a YouTube Video Game about weight loss marketing. I can’t decide if it’s corny or inventive. Regardless, if you’re in the weight loss marketing game, it’s worth a watch. Do Not ...
Aug
28

FTC Puffery Defined: Last Stop Before Entering False Advertising Territory

August 28, 2014 at 9:30 am

puffery-false-advertising
What is puffery? Is it legal? Is it considered false advertising? We'll break down the basics of what the Federal Trade Commission calls "marketing puffery" in this blog post.
Aug
26

Summer 2014 COPPA Update: Cleaner Language & Safe Harbor Programs

August 26, 2014 at 3:00 am

COPPA and FTC news
Over the past several months, the FTC has updated COPPA rules and regulations. In this post, we summarize the latest COPPA changes. For your convenience, we did it in bullet-point form for quick and easy reading.