Internet Law Blog: Defamation, Marketing, Intellectual Property
You've found your way to the original Kelly / Warner Internet law blog. Each month, we review cases of interest to online businesses and entrepreneurs. Sometimes, we dole out legal tips regarding online fraud, unfair competition, startup legalities, marketing, business, intellectual property, and defamation.
International E-commerce: Developing Economies
Online retail industry luminaries gathered to discuss how e-commerce can help developing nations.
Will Alibaba’s Counterfeit Problem Hurt Small Businesses?
A product company sued Alibaba over counterfeits sold on the site.
Case Study: ZIPPO Sued Another Lighter Co.
Zippo sued another company for intellectual property infringements.
Ecommerce Business: The Times Are A’Changing; What’s Your Plan?
Let’s review two recent and major changes in the online retail business world.
Dietary Supplement Sales Legal Advice: Prepare For Class Actions
Class action lawsuits are common in the dietary supplement space. Anyone starting a private label supplement company, should read up on avoiding a mass claim.
A Crash Course In Dietary Supplement Marketing
If you’ve landed on this page, you probably have questions about dietary supplement marketing. And so, for you, we’ve compiled a list of FAQs. (If you don’t find your question listed below, get in touch.) What Is The FTC And Why Should Dietary Supplement Sellers Care About It? The Federal Trade Commission is a quasi-government Read More
Press Release Defamation: Do I Have A Case?
Quick Question: Can you be sued for publishing a snarky press release? Quick Answer: Yes, “press release defamation” is a real thing — but it wouldn’t be an easy win. In addition to proving falsity, you’d have to convince a judge or jury that the defendants: Bruised your bank account or caused another professional vicissitude. Read More
Avoid Great Sounding Promotional Language That's Sketchy
A mosquito repellent company is out a few hundred thousand dollars. Why? Marketing fines. Ultimately, the Federal Trade Commission feels the company lacked sufficient scientific proof to support structure-function promotional claims. Why should you care about this case? It’s a reminder to stay on the right side of the “substantiation line” when promoting products. The Read More
Use The FTC’s Regulations App, Then Get A Marketing Audit
Credit where credit is due, right? We’re unfurling a slow clap for the Federal Trade Commission. Why on earth would we do that? Well, those sometimes mercurial commissioners created a genuinely helpful app! FTC’s New Legal App Tells E-Medical Product Developers & Marketers Which Regulations Apply To assist both developers and marketers of e-medical applications Read More
Social Media Law: Keep Office Dirt Offline (Or Risk A Lawsuit)!
A few weeks back, Yelp! (“Yelp”) had an online spat with an ex-employee. The incident got messy — and history will probably remember it as a Yelp social media faux pas. But right now, the incident serves as a reminder to startups and businesses: Be careful what you post online about internal events — both Read More
Pay By Selfie Arms Race: Amazon.com Pulls Ahead?
Amazon Filed For A Coveted Patent; What Does It Mean For Consumers & Sellers? What’s the next big e-commerce thing? Pay by selfie — and Amazon recently filed a patent application for the process. Analysts speculate that the company will pair the facial recognition system with a payment authentication method it also owns. By simplifying Read More
FBA Buzz: Is The Amazon Marketing App Meant To Fend Off Walmart?
Right now, Amazon.com is a Wall Street darling. Despite a recent stock dip, its numbers bewitch investors; the offerings delight disposable-income-America; and, in semi-Shaolin fashion, Amazon has studiously molded itself into a Jedi master (if not the Kylo Ren) of supply chain logistics. The profitable cherry on top? Fulfillment by Amazon (FBA) – a program Read More