Aaron Kelly's Internet Law Blog
You've found your way to the original Kelly / Warner Internet law blog. Each month, we review cases of interest to online businesses and entrepreneurs. Sometimes, we dole out legal tips regarding online fraud, unfair competition, startup legalities, marketing, business, intellectual property and defamation.
Quick Question: Can you be sued for publishing a snarky press release? Quick Answer: Yes, “press release defamation” is a real thing — but it wouldn’t be an easy win. In addition to proving falsity, you’d have to convince a judge or jury that the defendants: Bruised your bank account or caused another professional vicissitude. Read MoreRead »
A company in the mosquito repellent biz is out a few hundred thousand dollars. Why? Marketing fines. Ultimately, the Federal Trade Commission feels the company lacked sufficient scientific proof to support structure-function promotional claims. Why should you care about this case? It’s a reminder to stay on the right side of the “substantiation line” when Read MoreRead »
Credit where credit is due, right? We’re unfurling a slow clap for the Federal Trade Commission. Why on earth would we do that? Well, those sometimes mercurial commissioners created a genuinely helpful app! FTC’s New Legal App Tells E-Medical Product Developers & Marketers Which Regulations Apply To assist both developers and marketers of e-medical applications Read MoreRead »
A few weeks back, Yelp! (“Yelp”) had an online spat with an ex-employee. The incident got messy — and history will probably remember it as a Yelp social media faux pas. But right now, the incident serves as a reminder to startups and businesses: Be careful what you post online about internal events — both Read MoreRead »
Amazon Filed For A Coveted Patent; What Does It Mean For Consumers & Sellers? What’s the next big e-commerce thing? Pay by selfie — and Amazon recently filed a patent application for the process. Analysts speculate that the company will pair the facial recognition system with a payment authentication method it also owns. By simplifying Read MoreRead »
Right now, Amazon.com is a Wall Street darling. Despite a recent stock dip, its numbers bewitch investors; the offerings delight disposable-income-America; and, in semi-Shaolin fashion, Amazon has studiously molded itself into a Jedi master (if not the Kylo Ren) of supply chain logistics. The profitable cherry on top? Fulfillment by Amazon (FBA) – a program Read MoreRead »