Kelly / Warner Law Blog

You've found your way to the original Kelly / Warner Internet law blog. Each month, we review cases of interest to online businesses and entrepreneurs. Sometimes, we dole out legal tips regarding online fraud, unfair competition, startup legalities, marketing, business, intellectual property and defamation.

Jul
14
2016
Internet law blog: ftc investigations

Avoid Marketing Language That Sounds Great, But Lacks Proof!

A company in the mosquito repellent biz is out a few hundred thousand dollars. Why? Marketing fines. Ultimately, the Federal Trade Commission feels the company lacked sufficient scientific proof to support structure-function promotional claims. Why should you care about this case? It’s a reminder to stay on the right side of the “substantiation line” when Read More

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May
11
2016
Internet law: FTC App

Use The FTC’s Regulations App, Then Get A Marketing Audit

Credit where credit is due, right? We’re unfurling a slow clap for the Federal Trade Commission. Why on earth would we do that? Well, those sometimes mercurial commissioners created a genuinely helpful app! FTC’s New Legal App Tells E-Medical Product Developers & Marketers Which Regulations Apply To assist both developers and marketers of e-medical applications Read More

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Apr
18
2016

Social Media Law: Keep Office Dirt Offline (Or Risk A Lawsuit)!

A few weeks back, Yelp! (“Yelp”) had an online spat with an ex-employee. The incident got messy — and history will probably remember it as a Yelp social media faux pas. But right now, the incident serves as a reminder to startups and businesses: Be careful what you post online about internal events — both Read More

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Apr
12
2016
Internet Law Blog: Pay By Selfie News

Pay By Selfie Arms Race: Amazon.com Pulls Ahead?

Amazon Filed For A Coveted Patent; What Does It Mean For Consumers & Sellers? What’s the next big e-commerce thing? Pay by selfie — and Amazon recently filed a patent application for the process. Analysts speculate that the company will pair the facial recognition system with a payment authentication method it also owns. By simplifying Read More

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Feb
10
2016
Internet Law Blog: FBA seller news

FBA Buzz: Is The Amazon Marketing App Meant To Fend Off Walmart?

Right now, Amazon.com is a Wall Street darling. Despite a recent stock dip, its numbers bewitch investors; the offerings delight disposable-income-America; and, in semi-Shaolin fashion, Amazon has studiously molded itself into a Jedi master (if not the Kylo Ren) of supply chain logistics. The profitable cherry on top? Fulfillment by Amazon (FBA) – a program Read More

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Feb
01
2016
Internet Law Blog: 2016 Faical Recognition COPPA changes

COPPA Lawyers Explains 2016 Imaging Technology Update

Beep! Beep! Make way for a caravan of “COPPA Cassandras.” The Federal Trade Commission approved a new Children’s Online Privacy Protection Act (COPPA) verification process. And you know what that means: children’s advocacy groups are sounding alarms. What’s the latest COPPA complaint? In short: “Tricky kids are tricky – tricky enough to weasel their way Read More

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