Category Archives: Affiliate Marketing Law

Dietary Supplement Sales Legal Advice: Prepare For Class Actions

Class action lawsuits are common in the dietary supplement space. Anyone starting a private label supplement company, should read up on avoiding a mass claim.

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Avoid Marketing Language That Sounds Great, But Lacks Proof!

A company in the mosquito repellent biz is out a few hundred thousand dollars. Why? Marketing fines. Ultimately, the Federal Trade Commission feels the company lacked sufficient scientific proof to support structure-function promotional claims. Why should you care about this case? It’s a reminder to stay on the right side of the “substantiation line” when Read More

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Use The FTC’s Regulations App, Then Get A Marketing Audit

Credit where credit is due, right? We’re unfurling a slow clap for the Federal Trade Commission. Why on earth would we do that? Well, those sometimes mercurial commissioners created a genuinely helpful app! FTC’s New Legal App Tells E-Medical Product Developers & Marketers Which Regulations Apply To assist both developers and marketers of e-medical applications Read More

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FBA Buzz: Is The Amazon Marketing App Meant To Fend Off Walmart?

Right now, Amazon.com is a Wall Street darling. Despite a recent stock dip, its numbers bewitch investors; the offerings delight disposable-income-America; and, in semi-Shaolin fashion, Amazon has studiously molded itself into a Jedi master (if not the Kylo Ren) of supply chain logistics. The profitable cherry on top? Fulfillment by Amazon (FBA) – a program Read More

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COPPA Lawyers Explains 2016 Imaging Technology Update

Imaging technology is now an allowable method of parental consent under COPPA.

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Ashkan Soltani: The FTC’s New Online Privacy Guru and CTO

The FTC has a new CTO — one with impressive industry credentials. His name is Ashkan Soltani, and he knows a lot about online privacy. Will his hire affect the industry in a dramatic way?

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COPPA Update: Cleaner Language & Safe Harbor Programs

The FTC updated COPPA rules. In this post, we summarize the latest changes. Bullet-points, for quick and easy reading.

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The Week in FTC Online Business News: Spammers, Big Data & Borders

Every week we do a summary of the most important online business news coming out of camp FTC. This installment spans August 8, 2014 – August 22, 2014.

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FTC Compliance Guidelines For Bloggers and Affiliate Marketers

Curious about the Federal Trade Commission’s guidelines for bloggers and affiliates who engage in online marketing? If so, you’re in luck. We’ve prepared an online marketing primer that will get you started with your online marketing compliance efforts. Click through to get the goods.

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Location Privacy Protection Act of 2014

Arguably, Al Franken is one of the more “wired” federal politicians. He tends to concentrate on tech-centric bills — which, hey, someone has to. His latest proposal is the Location Privacy Protection Act. Click through to learn more.

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Are Fake Review Websites Illegal?

What are the legalities of phony consumer review websites? Are review websites — used often by affiliate marketers — actual legal, or do they go against standards established by the Federal Trade Commission? We answer all these questions, and provide other helpful online marketing law nuggets inside.

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Canadian Online Marketing Regulations FAQ

What is the Canadian Competition Bureau? The Canadian Competition Bureau is an Independent law enforcement agency that monitors Canadian online marketing regulations. The Competition Bureau is responsible for the administration and enforcement of: Competition Act Consumer Packaging and Labeling Act Textile Labeling Act Precious Metals Marketing Act What law governs Canadian online marketing regulations? Canada’s Read More

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