Attention diet product affiliate marketers, you may want to update your websites pronto, because America’s most famous doctor is on the hunt for anyone using his name or likeness to promote a product.
Specifically, Oz and co. have made it crystal clear on his website that “Dr. Oz and The Dr. Oz Show do not endorse any products featured on the show. If you see Dr. Oz’s image or the show’s logo being used to sell any products, please let us know.”
In other words, if you have a glossy picture of the good doc on your website, or you mention his name in your content as being an endorser of the product, then you probably should take it down ASAP.
Now, you may be thinking, “Well, can’t I just re-word it? Isn’t there some wiggle room here? My Dr. Oz endorsement works so well!” To be blunt, if you don’t want to engage in a legal tussle with America’s favorite medical professional, it’s best to remove any mention of him from your marketing collateral – both online and off.
Do You Have Affiliate Marketing Legal Questions?
If you’re just getting started in the affiliate marketing game, it’s important to familiarize yourself with the various statutes and regulations associated with online marketing. A good place to begin is the Dot Com Disclosures. They’re a set of rules established by the Federal Trade Commission, which clearly delineate what you can and cannot do when promoting your products on the Web.
It’s also a good idea to review the publicity rights statutes in your jurisdiction and the jurisdictions in which you intend to target. For example, if you’re looking to attract buyers in Europe, you must adhere to their significantly stricter online privacy laws; if you’re interested in marketing to users in all 50 U.S. states, then it’s best to follow California’s online privacy law — the de-facto national standard; if you’re promoting a service or market aimed at kids, then you’re required by federal law to follow guidelines detailed in the Children’s Online Privacy Protection Act (COPPA).
Kelly / Warner Law is one of the leading affiliate marketing law firms in the U.S. If you’re an affiliate marketer with a legal issue, we’re the firm to call. Not only are we AV-rated, with a 10 out of 10 superb rating on lawyer review site AVVO, but we’re also active affiliate marketers ourselves. Jackpot! Feel free to contact us anytime via email, phone, skype, Facebook, Twitter or LinkdIn. We offer many flat-rate services for affiliates and our prices are set for an online marketer’s budget. Get in touch today!