FBA Buzz: Is The Amazon Marketing App Meant To Fend Off Walmart?

Amazon marketing app
Will the new Amazon marketing app keep sellers from jumping to Walmart?

Right now, Amazon.com is a Wall Street darling. Despite a recent stock dip, its numbers bewitch investors; the offerings delight disposable-income-America; and, in semi-Shaolin fashion, Amazon has studiously molded itself into a Jedi master (if not the Kylo Ren) of supply chain logistics. The profitable cherry on top? Fulfillment by Amazon (FBA) – a program for third-party sellers – has grown 65% over the past 12 months.

But successes aside, cautionary chatter still circulates (“Can Amazon keep an iron grip on its ecommerce dominance?”). Plus, Walmart is starting to woo third-party sellers, which has some people wondering: “Are we on the precipice of an ecommerce cage fight?”

So, what is one way that Bezos & co. can stay on top? Boost FBA seller stickiness.

A New Tool For Amazon Marketing

In its latest attempt to attract and keep marketing entrepreneurs, Amazon developed a “selling coach” app that allows FBA users to:

  • Track inventory;
  • Monitor sales; and
  • Get up-to-the-minute advice and pricing suggestions based on site activity.

Beyond the “selling coach” app, Amazon is also helping FBA users with:

  • Translation services (to help folks enter the international market); and
  • Advice on how to improve listings.

Amazon’s Developing Programs to Attract and Retain Marketers

Amazon is openly courting marketers. Which makes sense; forty-five percent of Amazon merchants are “outside” sellers. In the past year, the FBA roster alone has exploded by sixty-five percent. The numbers communicate the story: Fulfillment by Amazon is a wildly successful venture; and the more money FBA marketers make, the more money Amazon makes.

Merchant Fulfilled Prime Eligible

In addition to the new app, the Amazon marketing team is testing out a new concept – “merchant fulfilled prime eligible.” The program baits warehouse-equipped companies with Amazon’s favorable shipping rates. A win-win: Amazon expands its brand, but saves money on warehousing costs and participating companies save on shipping costs.

Hook Up With An Fulfillment By Amazon Lawyer

Kelly Warner Law is a friend to many online sellers and FBA marketers. Our private label attorneys have the knowledge you need to profit. Over the years, we’ve guided countless clients with FTC issues, marketing compliance and other ecommerce initiatives. The best part: we’re not just lawyers; several of our team members are serious product marketers in their own rights.

Get in touch today. We’ll chat about your Amazon marketing questions and guide you towards the most profitable (and protected) path.

*Prices adjusted for FBA marketers and sellers – even folks just starting out.

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