There’s a lot of information floating in the ether about Google’s impending change, so let’s take a minute to break it down simply. Then you can decide for yourself how you feel about the modifications.
Google spokesperson, Alma Whitten – the company’s Director of Privacy, Product and Engineering – summarized the firm’s move thusly:
In the simplest terms, Google’s new online privacy shift is basically a consolidation of approximately 60 different policies the company was using across their platforms, including Gmail, Google + and YouTube. Some hypothesize that the change was a result of an industry push to divorce impenetrable legal-ease from online terms of service agreements and privacy policies.
Why the movement towards simplicity? Basically, folks want to make it easier for non-lawyers to understand what they are getting into when they sign up for online opportunities. On a more selfish note, having understandable online terms also saves companies from future litigation hassles.
The point of contention for many, however, is that Google, in addition to merging their many privacy policies, is also merging their entire platform. Meaning, all data collected on Gmail, You Tube and Google+ will be intertwined – which will allow for highly targeted advertising. And yes, part of that data being collected is of the tracking variety. In other words, once you’re logged-in to Google, they have the right to track your online activity within their network. You can’t opt-out.
While there doesn’t appear to be a strong push in the United States to halt the implementation of Google’s new privacy rules, European Union officials have formally asked Google to delay rolling out the new program in their jurisdiction. They’re concerned the policy may not gel with current, stringent online privacy statues already in place across the pond.
Data as Currency: Internet Law Implications of the 21st Century Marketing Model
You’ve seen those commercials that advocate investing in gold, right? Well, in the 21st century, data is as good as gold.
The invention of the DVR/TiVo has made commercial-watching an antiquated pastime. These days, a whole lot of advertising is done online. What does that mean, practically? The more they know about you, the better able they’ll be able to serve up targeted ads; and targeted ads lead to better sales.
Google vs. Facebook: Who Will Win The Internet?
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