The business world is complicated and advertising communications law is one of the most convoluted parts. This is because the law is very fluid in this area, and businesses have to defend attacks from many collateral sources. When your business comes up with a new idea, you must protect it against infringing competitors and zealous regulatory agencies alike. The Kelly Law Firm can help you do just that.

There are many different questions you must ask yourself when it comes time to market a new idea. You might have thought that things get easy when you come up with the bright idea, but that’s not really the case. You’ll need to be sure that you properly protect your idea and you’ll want to properly disclose information about the product or service you are marketing. You want to advertise it as effectively as possible, but what do you need to know to keep the FTC, FDA, or other regulatory agencies off of your back? What about protecting yourself against suits from individual consumers or even banded consumer activism groups? These are all legitimate questions that smart business owners will ask.

At The Kelly Law Firm, we understand both the simple and complicated portions of state and federal law. Many concepts are governed by statute, and we make it our business to full comprehend those statutes. We help businesses just like yours stay within the bounds of the law and stay upright against attacks from a wide range of different sources.

What if my business is being investigated?

Though no business owner wants to think about this possibility, it is a very real one. The Federal Trade Commission and other government agencies will occasionally investigate companies and their marketing campaigns. When that happens, it’s important that your business acts with a well-planned, measured response.

The Kelly Law Firm not only prepares your company for the challenges faced within the investigation, but we also help you with damage control. Even while an investigation is ongoing, you must look out for the future of your business and make sure that any controversy is minimized. Our attorneys are skilled and experienced in how to handle all sorts of different investigations.

What if your marketing campaigns has some tricky, creative parts?

Some people like to promote using various offers or perhaps even sweepstakes. That’s a great idea, and we can help you ensure that any campaign complies with both state and federal advertising law.

Intellectual property concerns

Our firm is especially skilled in handling your intellectual property needs. If some company has the gall to infringe upon your trade dress or outright copy your idea, we are prepared to negotiate and litigate on your behalf. You are entitled to your own property rights, and we make sure that all royalties and other payments are made. We can work to set up licensing and royalty arrangements between your company and those who want to use your ideas and we provide a powerful backbone in case something goes wrong.

An approach to compliance and defense

The Kelly Law Firm understands that an ounce of prevention is worth a pound of cure. It makes sense for your business to stay out of the negative press and to comply with all laws from the beginning. We help businesses stay within the lines, but we’re prepared to go to bat for our clients when competitors and government entities bring attacks and investigations.