If you run a hotel, motel or bed and breakfast, bad online reviews can cause serious cash flow issues. But don’t throw in the towel if you’re struck by a bolt of TripAdvisor defamation. You do have legal options!
Travel Review Websites Are A Blessing and a Curse
Internet hotel reviews play a significant role in a venue’s success. But hoteliers can run into problems because anyone (both the sane and unreasonable) can say anything — true or not — on travel review sites like TripAdvisor.com. Some nefarious innkeepers purposefully smear competitors in misguided attempts to further their own interests.
But let’s not beat around the bellhop. Despite the damaging effects of online reviews, anybody looking to build a strong hotel brand must market their sites on platforms like TripAdvisor.
Playing the online marketing game doesn’t mean you must malign competitors, but ignoring defamatory online reviews is also a huge mistake.
Fighting TripAdvisor Defamation Won’t Drain Your Bank Account
TripAdvisor thinks users can spot a fake review quickly, but proprietors often share a different tale. “I eventually had to close down my business,” began a former Vancouver B & B owner who wants to remain anonymous. “The jerk who opened a similar place in my neighborhood posted untrue, nasty things about my place online. Bookings started dropping at the time his postings started appearing. I tried to get the comments taken down, but didn’t have any luck. I just assumed I couldn’t afford a lawyer. Thank goodness our little one-room operation wasn’t our livelihood.”
The now-defunct B & B should have kept fighting, as it’s possible to remove defamatory comments from the Web. More importantly, an effective, ongoing online reputation management campaign goes a long way in mollifying the effects of not-so-nice Internet reviews.
What Will A Hotel Online Reputation Management Firm Do?
A skilled online reputation management firm will “push down” any negative reviews using a host of online marketing tactics, from website and blog creation, to the development of customized technical marketing campaigns. A superior hotel ORM firm will also have an attorney on staff to litigate the bad reviews away.
When you work with an ORM agency, even if a disparaging remark does find its way on to the Internet, it will most likely land in the high-numbered Google search result pages that nobody ever visits (think about it, when’s the last time you went past page 10 on a Google search?)
Online defamation lawyers are great at getting rid of TripAdvisor defamation quickly. And when Internet libel lawyers pair with SEO and marketing expert, magic happens — since a lawyer-SEO team can attack online defamation issues from several angles.
We work with several online reputation management companies in an effort to maintain client brands. We’re also one of the most active Internet defamation legal practices around. Get in touch today to rectify your TripAdvisor defamation situation.