Amazon Filed For A Coveted Patent; What Does It Mean For Consumers & Sellers?
What’s the next big e-commerce thing? Pay by selfie — and Amazon recently filed a patent application for the process.
Analysts speculate that the company will pair the facial recognition system with a payment authentication method it also owns.
By simplifying the checkout process — this new technology could invigorate consumerism…a super boon for sellers and marketers.
What Other Players Are In The Patent Race?
Amazon isn’t the only horseman in the pay-by-selfie hunt. MasterCard’s lab has been hatching a picture payment solution, as has China-based, online power-player, Alibaba.
Though paying by selfie technology has yet to land on U.S. shores, selfie-login is here. Last year, the USAA — a financial services group that works with U.S. Military families — implemented login selfies.
Is Pay-By-Selfie Safe? The Way Of The Future?
Pay-by-selfie proponents argue that facial recognition transactions are safer than password systems.
You may assume it’d be easy to trick the program with a picture or video. But engineers solved the problem by incorporating a prompt — smile, tilt your head left, blink twice — to verify personhood.
Now, of course, somebody — (probably several somebodies) — somewhere will figure out a way to game the system. That’s just par for the technology course.
Prediction: Pay-by-selfie won’t be any less safe than using a credit card and pin.
An Internet Law Attorney for Today’s Entrepreneurs
The e-commerce market is exploding. Savvy entrepreneurs realize there’s money to be made in private label selling and marketing. But to effectively tap the industry’s well, you must be operating smartly — and operating smartly means making sure you’re standing on firm legal ground.
Our team will do a comprehensive audit of your operation. We’ll make sure you’re not inadvertently breaking any laws or flouting regulatory guidelines.
And during the process, we can sometimes suggest small structure and workflow tweaks that would allow for greater profit potential and asset protection.
Our team is here to help folks who are:
- Being targeted by hijackers and / or counterfeiters;
- Suffering through an account suspension;
- Looking to trademark, patent or copyright products or marketing materials;
- In need of private label lawyer to draft, negotiate and enforce MAP agreements;
- Considering action against defamatory reviews;
- Having an e-commerce challenge that needs professional solving.
We’ve been in the Internet law space for a long time. In fact, we’re probably one of the first firms to concentrate on legalities associated with the digital supply chain — online entrepreneurs & product marketers, Web designers & developers, in addition to cloud-based tech startups.
Head here to read what clients have to say. Then hop here to read more about our firm. Or, better yet, just pick up the phone, give us a ring. We’ll chat about your situation and hopefully start working on some solutions.
Rey, Justin Del. “Amazon Wants the Patent for Pay-By-Selfie.” Recode. 14 Mar. 2016. Web. 18 Apr. 2016. <http://recode.net/2016/03/14/amazon-wants-the-patent-for-pay-by-selfie/>.
Rao, Leena. “Amazon Is Trying to Patent Paying With a Selfie.” Fortune Amazon Is Trying to Patent Paying With a Selfie Comments. 2016. Web. 18 Apr. 2016. <http://fortune.com/2016/03/14/amazon-patent-selfie/>.