XXX Domain Registration To Begin; Act Now To Protect Your Brand

xxx domain name registration law
Triple-x domains are now available!

Well, it’s happening. After years of debate, the Internet Corporation for Assigned Names and Numbers (ICANN) approved the creation of a top-level domain for adult-oriented sites. Over the next several months, xxx domain names will be available for purchase through Florida-based registrar, ICM.

This week, ICM laid out their plan for distributing triple-x domains. Starting on September 7, 2011 the registrar will begin receiving two different types of requests, Sunrise A and Sunrise B requests. The sunrise period ends on October 28, 2011.

Sunrise A Period

Operations that fall under the Sunrise A category are adult-entertainment companies that already hold various industry trademark and intellectual property rights. These companies will be given the first opportunity to lock up URLs related to their protected collateral.

Sunrise B Period

If you hold a registered trademark, copyright or another type of intellectual property protection, and don’t want to be associated with a triple-x domain, you’re considered part of the Sunrise B group. Sunrise B entities will also be given advanced opportunity to request that their business name is blocked from xxx domain registrations. For example, McDonalds could file for a McDonalds.xxx block during the Sunrise B registration period.

XXX Domain Registration Land Rush Period

After the initial sunrise period, ICM will immediately begin the “Land Rush Period.” During “Land Rush,” established adult-entertainment websites and companies, that don’t have formal trademark and copyright protections will have premium access to .xxx top-level domains. This phase will last for 18 days.

When the three phases above are over, it’s an .xxx registration free for all.

Oddly enough, anti-pornography groups are not the only ones who oppose the creation of .xxx websites. Luminaries in the adult entertainment industry are also leery of the change, worried that other sites won’t link to .xxx domains. Moreover, censoring pornography sites will now become very easy if all that is required is the blocking of all websites that end in .xxx.

Speak To An Attorney About Your XXX Domain Registration Questions

Do you have a brand or business you want to protect from triple-x domain registration? Are you an adult-entertainment entrepreneur who wants to make sure you have the best shot of getting the .xxx domains you want? Either way, get in touch today.

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